10 essential features every website should have
May 18, 2023
Are you thinking about creating a professional website that will help you build your own brand in the online world? While web design may seem complicated to those with no prior experience, don’t worry! In this article, I will tell you what 10 important functions your website should have. Regardless of whether you plan to create it yourself or commission it to a professional web developer, this knowledge will help you create a list of project requirements.

Creating an effective website for your online business is often a key element of the marketing strategy that will determine the acquisition of new customers. Your website is your showcase in the online space and is often the customer’s first contact with your brand. That is why it is so important to provide users with a comfortable and pleasant experience when using your website. Here are 10 must-have features every business website should have.

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10 must have features your website needs



In the era of mobile devices, it is extremely important that your website is responsive, i.e. it automatically adapts to different screen sizes. This will allow customers to use your website on computers, tablets and smartphones without compromising quality or readability. Designing “mobile-first”, i.e. with mobile users in mind, who constitute about 70% of all Internet users, has been a trend for a long time, which seems to be going to stay for a long time.


Clear layout

Simplicity and clarity are the key features of a good website. Make sure that your website has a clear layout, i.e. logically organized navigation menus, easy-to-find information about the product or service, and intuitive arrangement of elements on the page.
call to action


Strong Call to Action 

CTAs (Call to Action) are clear calls to action designed to get users to take specific actions, such as “Buy Now”, “Register” or “Contact Me”. Take care of a clear CTA on your website to effectively “convince” users to take the action you care about. In addition to well-formulated CTA text, make sure that the button is clearly visible and does not merge with the rest of the content on the page or with its backgroud.


Intuitive navigation

Users should easily find what they are looking for on your website. Therefore, it is important to ensure simple and intuitive navigation. Use a clear menu, home page buttons and navigation paths that will help users quickly navigate your website.


Speed of loading

Nobody likes waiting for a page to load. Therefore, it is important that your website loads quickly. Optimize the size of the images you use on the site, minimize the number of external scripts if they are not absolutely necessary and invest in fast hosting to ensure the best experience for your visitors.



Keep user data safe. All information provided via contact forms or payments should be encrypted and protected. Use the HTTPS protocol and the SSL certificate to ensure trouble-free functioning of your website.


Contact form

Make it easy to get in touch with you via the contact form. Make sure the form is simple to fill out and only contains really necessary fields. Additionally, highlight the “Send” button appropriately and ensure a quick response to any inquiries. If you offer services, in addition to the contact form, you can also consider implementing the functionality of arranging free online consultations.


SEO optimization 

Your website should be search engine optimized (SEO) so that potential customers can easily find you. Make sure you have the right meta description and meta titles, as well as internal links to increase the visibility of your website on Google.


Social Media integration

Use the potential of social media by integrating it with your website. Add sharing buttons that allow users to easily share your website content on their social profiles. You can also display updates from your social profiles on the website to encourage visitors to follow you on Instagram or Facebook.


Data analytics

Last, but not least, is the data analysis tools. This is especially useful if you plan to run paid advertising campaigns pointing to your website. Use tools like Google Analytics to track your traffic, sources, user behavior, and more to help you assess whether your marketing efforts are working.

Want to know more?

If after reading this article you have the thought “Oh no! If building my own website requires all this knowledge, the process will take me many months”, contact me and let’s talk :) I deal not only with the technical part of building websites but for many years I have also been involved in improving sales in businesses operating in various industries. I will gladly guide you through the whole process in a painless way :)

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